Industry
Education
Challenge
PowerSchool was facing difficulty in harnessing channel data to enhance business outcomes amidst fierce competition. They needed to adapt to changing consumer behaviors, such as the demand for more personalized experiences. Their existing content was primarily focused on existing customers and leads, missing the opportunity to target new customers.
Results
By incorporating end-to-end sales data into their strategy, segmenting the user base into distinct categories, and aligning messaging with non-branded search terms, (un)Common Logic helped PowerSchool achieve a 64% increase in organic pipeline revenue, a 24% increase in landing page traffic, and a 15% increase in closed revenue after one year.
Key Product
SEO
About PowerSchool
PowerSchool is a widely used student information system (SIS) that helps schools manage various administrative tasks, such as attendance, grading, scheduling, and communication with students and parents. It provides a centralized platform for teachers, administrators, students, and parents to access real-time information on academic performance and school-related data.The Challenge
PowerSchool was struggling with harnessing channel data to strengthen business outcomes amidst fierce competition. They also recognized the need to adapt to changing consumer behaviors, such as the desire for more personalized experiences, which their current lack of customer segmentation and tracking capabilities couldn't support. Moreover, their content was geared towards existing customers and leads, missing the opportunity to target new customers.
The Solution
Our (un)Common approach to SEO included incorporating end-to-end sales data into strategy, segmenting their user base into distinct categories, and aligning their messaging with non-branded search terms.
The Results
By implementing (un)Common Logic's tailored SEO strategy, PowerSchool saw remarkable results. They achieved a 64% increase in organic pipeline revenue, a 24% increase in landing page traffic, and a 15% increase in closed revenue within one year. Their organic pipeline revenue reached $48 million after the engagement year, showcasing the significant impact of the strategy.
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