Industry
SaaS
Challenge
All Covered needed to increase qualified leads for high-value deals while managing a lean budget.
Results
By refining audience targeting, testing various channels, and optimizing ad creatives, (un)Common Logic helped All Cover scale leads by 250% and reduce CPL by 79%.
Key Product
PPC
About All Covered
All Covered offers a variety of managed IT services, including ongoing support, security audits, and device procurement.The Challenge
All Covered, a provider of managed IT services, was undergoing a complete rebranding. The company needed to increase its volume of qualified leads leading to high-value deals, all while managing a lean budget. The stakes were high, and the goal was ambitious: to scale up lead generation without breaking the bank.
The Solution
Our strategy involved refining audience targeting, testing various advertising channels, and optimizing ad creatives to ensure maximum engagement and conversion. By implementing these tactics, All Covered was able to start seeing improvements almost immediately.
The Results
All Covered saw a 250% increase in leads, scaling from 20 to 75 leads from Q3 to Q4. Moreover, the cost-per-lead (CPL) was reduced by a staggering 79%, and total spend decreased by 26%. These metrics underscore the effectiveness of (un)Common Logic's PPC strategy, proving that sophisticated, well-executed campaigns can deliver impressive results even on a lean budget.
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