Industry
SaaS
Challenge
(un)Common Logic’s SEO team provided extensive content recommendations, internal and tiered internal linking recommendations, and advanced schema to build topical authority and improve the flow of authority around the site. The first 8 months of our engagement were solely focused on migrating acquired domains rather than building organic performance. Though the migrations fixed technical issues, content and backlinking had been neglected and presented a steep hill to climb.
Results
Implementing a multipronged approach overall led to an increase in organic traffic by 232% H2 vs H1. Advanced internal linking and schema strategy resulted in a 6x increase in conversions. Enhanced technical improvements lifted organic visibility, resulting in an 890k lift in impressions and 39k additional clicks. Content and backlinking strategies improved year-over-year conversions by 569%, and strategic improvements doubled the conversion rate in Q4 2023 compared to Q4 2022.
Key Product
SEO
About Linq
Linq is a SaaS company providing efficiencies and insights to K-12 leaders and central office teams. Their solutions streamline operations, enhance communication, and provide valuable data-driven insights for educational institutions.The Challenge
Prior to working with (un)Common Logic, Linq faced significant challenges in improving their organic performance. The initial focus was on migrating acquired domains to a unified platform, which addressed technical issues but left content and backlinking strategies underdeveloped. This created a steep uphill battle for Linq in terms of building organic traffic and authority in their niche.
The Solution
Linq began leveraging (un)Common Logic's comprehensive SEO strategies to tackle their challenges. (un)Common Logic provided extensive content recommendations, internal and tiered internal linking strategies, and advanced schema implementations. These efforts were aimed at building topical authority and improving the flow of authority around Linq's site. The SEO team also focused on enhancing technical aspects to lift organic visibility, ultimately setting the stage for higher conversions and engagement.
The Results
The results of implementing (un)Common Logic's SEO strategies were monumental for Linq. Organic traffic saw a remarkable increase of 232% in the second half of the year compared to the first half. The enhanced internal linking and schema strategies led to a 6x increase in conversions. Additionally, technical improvements and content strategies resulted in an 890k lift in impressions and 39k additional clicks. Year-over-year conversions improved by an impressive 569%, and the strategic enhancements doubled the conversion rate in Q4 2023 compared to Q4 2022. These results significantly bolstered Linq's market presence and operational success.
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