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How (un)Common Logic Helped Verato Increase Conversions 156% with PPC Strategies

verato logo

Industry

SaaS

Challenge

Verato faced issues with an outdated Google Ads account structure and broken conversion tracking, making it difficult to optimize campaigns and measure success. The company needed a complete overhaul to drive results and establish a scalable digital strategy.

Results

(un)Common Logic restructured Verato’s Google Ads account and implemented ongoing testing, resulting in a 156% year-over-year increase in lead volume and a 60% reduction in cost per lead (CPL). These improvements provided Verato with a scalable and efficient PPC strategy.

Key Product

PPC

156%
increase iN lead volume
60%
lower cpl

WoW= Week over Week and WOW…..Thanks for your efforts.

Head of Demand Generation

Verato-MDM-cloud-systems

About Verato

Verato is a healthcare technology company offering the industry’s first hMDM (Healthcare Master Data Management), a groundbreaking solution specifically designed for healthcare organizations. With an innovative product and long sales cycles, Verato requires strategic marketing initiatives to engage and convert high-value leads effectively.

 

The Challenge

Verato’s legacy Google Ads account structure had become inefficient, failing to deliver the results needed in a competitive healthcare technology market. Broken conversion tracking compounded the issue, making it impossible to measure campaign performance or optimize effectively. To achieve its goals of increased lead volume and cost efficiency, Verato required a comprehensive campaign overhaul aligned with best practices and ongoing performance testing.

The Solution

(un)Common Logic collaborated closely with Verato to address these challenges. The first step involved restructuring the Google Ads account using (un)Common Logic’s proven best practices. This streamlined account management and established a strong foundation for future testing and optimization.

With the new structure in place, (un)Common Logic implemented accurate conversion tracking to ensure reliable performance measurement. A strategic testing program was then launched, focusing on refining targeting, creative, and bidding strategies. This iterative process allowed for real-time adjustments and continuous improvements, ensuring that campaigns remained effective and scalable.

Throughout the engagement, (un)Common Logic served as a strategic partner, collaborating with Verato’s digital team to align PPC efforts with a holistic digital marketing strategy. This partnership ensured that all efforts were focused on achieving measurable and sustainable results.

The Results

The impact of these efforts was immediate and transformative. Within 24 hours of launching the restructured campaigns, Verato began to see positive results. Over the course of the engagement, lead volume increased by an extraordinary 156% year-over-year, reflecting the effectiveness of the new campaign structure and testing strategy. Cost per lead dropped by 60%, showcasing significant gains in cost efficiency.

By addressing the foundational issues in Verato’s Google Ads account and continuously optimizing campaigns, (un)Common Logic delivered results that exceeded expectations. This case study demonstrates the power of strategic restructuring and data-driven testing in driving performance improvements and achieving long-term scalability for innovative businesses in competitive industries.

VERATO GOOGLE ADS CONVERSIONS & CPL YoY​

 

 

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