Industry
Automotive
Challenge
Seat Covers Unlimited faced the challenge of increasing orders and revenue while consistently maintaining a return on ad spend (ROAS) of 300% or more.
Results
By partnering with (un)Common Logic, Seat Covers Unlimited not only achieved its ROAS target but exceeded expectations. The company maintained over 300% ROAS for seven consecutive quarters and doubled its revenue within the first two years. The strategic focus on product feed expansion and paid shopping campaigns led to a $1.2 million increase in paid shopping revenue year-over-year. This significant growth has positioned Seat Covers Unlimited for continued success as they expand their digital marketing efforts.
Key Product
PPC
About Seat Covers Unlimited
Seat Covers Unlimited specializes in custom-fit seat covers for all makes and models of vehicles. The company is dedicated to providing high-quality, tailored solutions that meet the unique needs of their customers.The Challenge
Seat Covers Unlimited, specializing in custom-fit seat covers for all vehicle makes and models, faced the challenge of increasing orders and revenue while maintaining a high return on ad spend (ROAS) of 300% or more. With an aim to grow their e-commerce presence and revenue, they needed a robust strategy that would not only boost their sales but also ensure sustainable profitability.
The Solution
The approach focused on expanding Seat Covers Unlimited's product feed and optimizing paid shopping campaigns to capture a broader customer base. The collaboration aimed at maintaining over 300% ROAS while significantly increasing both orders and revenue. By utilizing data-driven insights and strategic ad placements, (un)Common Logic helped Seat Covers Unlimited to achieve and surpass their ambitious targets.
The Results
Seat Covers Unlimited experienced a $1.2 million increase in paid shopping revenue year-over-year, a 356% increase in orders, and a 295% increase in overall revenue. Impressively, they maintained over 300% ROAS for seven consecutive quarters. The revenue in Q3 alone saw a 295% increase year-over-year. These achievements have not only strengthened Seat Covers Unlimited's market position but also paved the way for continued success as they expand their digital marketing initiatives.
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